Truly patient-centric storytelling

Second Life

As part of a disease awareness campaign, ARK produced a film for Biotest AG depicting the journey that many who undergo an organ transplant travel.  After several interviews, the ARK team spoke with Dennis who provided a powerful and personal story of his experience of a liver transplant.  The creative team felt that, rather than basing a narrative on the transcripts of the interview, the actual telephone audio from the interview should be used as the voice-over to the story.  Above all else, we wanted an authentic story.  A patient story without filter.

The resulting film is a short, simple and elegant metaphor of Dennis’ journey.   Shot in a day using multiple cameras, mounts and drones, and graded to give a cinematic feel, the entire piece took just two weeks from interview to sign off and demonstrates the agility of both the client and the agency.